It's a shame the 2025/26 kit got leaked early (lets be honest, it leaks early every year) because the promotional video that Chelsea put out today showcasing the new threads is so well done.
The whole thing is soundtracked to 'Our House' by Madness - Suggs of course makes a cameo as a London cab driver, driving around the likes of Millie Bright and Naomi Girma.
It ties in with the overall tagline for the kit launch, 'London: it's our house', and Chelsea's desire to associate all aspects of the club with the city.
The first classic bit takes place in the 'Carefree Cafe' - we see Moises Caicedo getting ready to tuck into a pie:
We also see Cole Palmer come in and ask for his 'usual' - a jam sandwich, referencing an interview where he named his go-to meal deal, with a jam sandwich as the main.
My only note was that we didn't see any chippy chips, but it still got a laugh from me.
They stamp a loyalty card with two stars on it - a nice reference to Chelsea's two Champions League titles. The text at the bottom also says 'London's first, London's finest', as the club are the first and only London club to get their hands on the trophy.
This is a home shirt launch, so we see Enzo Fernandez decked out in the new kit, over the line 'Father wears his Sunday best'.
We also get a Sam Kerr cameo, cradling the WSL title like a newborn baby - a lovely nod to the striker recently becoming a mum. And of course, it's synced with the line 'Mother's tired, she needs a rest!'
I also enjoyed Guro Reiten chilling on the back of a transport buggy, watching her season highlights - specifically her curled strike against Manchester City all the way back in November.
Captain Reece James is in a barber's chair getting a trim, looking towards former Chelsea legends Didier Drogba and Claude Makelele, alongside his sister Lauren.
The funniest bit of the whole video goes to Marc Cucurella. After emerging victorious at table football, he looks to a photo of David Luiz and his frizzy hair, noticing the similarities.
